Hairstory New Wash Review: Is it worth the hype?
Wondering whether to splash out and try New Wash by Hairstory? I tried it out so you don’t have to. Here’s what happened.
I’ve become a bit of a sucker for Instagram ads. Some are ridiculous, but others…well, I feel seen. So when I saw a woman on Instagram with very long and curly hair started talking about how New Wash was the best thing she’s ever tried, I watched that ad until the end. She said her whole family has swapped out their shampoos, conditioners, and styling products for this all-in-one miracle. Of course it’s an ad so I took it with a few grains of salt, but then I looked it up and there were thousands of really good, genuine reviews. I was sold.
My concern with every new product is that my hair will hate it, or my hair will feel amazing after the first wash and then decide it hates it from the second wash onward. It’s a constant battle, but I’ll always try something new hoping it’ll be my new holy grail. Cue: New Wash.
I was hesitant to give it a crack because, at $70 for an 8oz package — which the smallest package available — it’s really expensive. I subscribed to get the cost down by 10%, and because it came with free shipping and a free silicone scalp massager which I had never used before. It seemed like a good deal, all things considered. For that price, I wanted phenomenal results.
New Wash: A Review
According to the New Wash website, it’s not a co-wash because it has cleansing properties, but it has the consistency of a conditioner and you use it like you would co-wash. It’s supposed to replace all your normal products — it cleanses, conditions, and works as a styler. It’s also formulated without detergents or foams which can damage your hair. It’s eco-friendly and cruelty-free.
There are three versions — ‘original’ for all hair types, ‘rich’ for dry hair, and ‘deep’ for oily hair. I have a lot of hair but it’s very fine, wavy on top with coils at the bottom, and about forearm-length. It’s prone to dryness at the ends and tangles easily. I use a hair mask as my regular conditioner, but I can’t use products that are too conditioning because my hair gets over-conditioned and falls flat there’s no volume at all. That’s one of the reasons I don’t use co-washes, another is that I find they don’t cleanse my hair properly at the root and my hair feels oily and doesn’t fall right beyond day one.
For all those reasons, I was a bit skeptical about New Wash and really wanted to make sure I tried to right version. I had thought I might go with ‘original’ because any deeper conditioner at the roots could mean my hair was over-moisturised and flat. On the flip side, my hair could end up a dry mess if ‘original’ wasn’t conditioning enough. The struggle was real. Luckily, there was a very helpful quiz on the Hairstory website which helped me work out that I should probably get ‘rich’.
(Ingredients: Rich, deep, original)
Wash
New Wash comes in a bag, rather than a bottle, and smells like lavender. The product is thick and white and the instructions say to use as much of it as you would normally use of shampoo and conditioner combined. So that’s what I did.
As someone who doesn’t use co-wash, it felt pretty strange putting this thick product all over my scalp and raking it down my hair — it felt counterintuitive, really, but I stuck with it. I focused on my scalp to begin with and used the silicone scalp massager to make sure my head was cleansed. I then used a bit more product and applied it to the length, as I would with conditioner.
I was able to detangle my hair with relative ease with my fingers, before I finished it off with a brush. I then scrunched the product into my hair, like I normally would, but that step didn’t feel necessary. My hair was completely saturated with product — to the point where I probably used too much product. It felt quite heavy in my hair — a bit stiff, even, and I hoped that would go away once it was all washed out.
Some of the reviews I read suggested the product was quite difficult to wash out, and even the instructions on the packaging said to wash it out really, really well. So that’s what I did. I used the scalp massager to make sure it was all off my head, before I used my hards to really squeeze it out of my hair. Personally, I didn’t find it difficult to wash out.
Styling
I would normally apply a styling cream immediately after washing my hair, but I wanted to see if — like the woman in the ad — I could get away without additional products. She insisted that New Wash meant her hair was in perfect coils every morning. I was very skeptical, but gave it a shot.
I flipped my soaking-wet hair upside-down, as normal, and gently ran a comb through it to detangle. It was a bit harder without additional product in it for more slip, but I managed. I scrunched it and plopped with a microfibre towel. My hair still had the heavy and stiff texture that it had before I washed the product out.
I took the towel off about ten minutes later, shook my hair a bit and parted it like I normally would (I realise not everyone parts their hair after washing it, but mine doesn’t sit right if I don’t). The ease with which I can part my hair after washing is usually a pretty good indicator of how cleansed my hair is. If it’s not cleansed properly, it’s pretty difficult to part and clumps together. If it’s properly clean, this doesn’t happen and it separates at the part very easily. I didn’t find parting my hair difficult after New Wash. I scrunched my hair again, it still felt a bit heavy but I ignored it and got on with my day.
drying
My hair usually takes a few hours to air dry completely. I found plopping as usual after New Wash didn’t completely get the drip out of my hair, it really held on to the water, so my shoulders were a bit damp by the time I got to work. I find that can happen with thicker products. The smell of lavender was also quite strong when my hair was wet, but it disappeared once dry.
It probably took an extra hour to dry completely, which I didn’t really mind.
Result
The first time round, I was pretty happy with the result. That stiff and heavy feeling did disappear once my hair dried, which was a relief. My hair felt soft and mousturised, my scalp felt clean, and my hair still had volume. I wasn’t sure what to expect in the volume department so I was pretty impressed with that.
What I didn’t like was that my hair looked a bit frizzy at the ends, which I put down to not using a styling product. As a whole, I would say my hair did look a bit curlier than usual, and I think it held its curl for a bit longer than usual — into the next day. It looked okay on day two and three, but nothing amazing. It looked as I would normally expect day two and three hair to look, with a bit more curl on day two. For a product that replaced shampoo and conditioner, I was relatively pleased.
Second and third wash
This is where things went downhill. Sometimes, my hair likes a product one day and hates it the next. This is basically what happened with New Wash.
For the second go, I used less product than I did the first time and my hair detangled as easily as it had before. It still had that stiff feeling, but I knew it would go away so I wasn’t concerned. I did add a curl cream this time, and that really helped stop the frizz at the ends. My hair looked fine on day one, but it wouldn’t sit right on my scalp the following day, or the day after that. It felt a bit heavy, it lost some of its curls and waves and looked quite flat by the time I had to wash it again.
Nevertheless, I persisted and used New Wash again for a third time. Attempt three was a bit of a disaster. I repeated the process, using styling cream, and my hair did not like it. My hair wouldn’t sit on my scalp properly — it wouldn’t sit right along the crown in the way oily hair doesn’t sit right, but my hair wasn’t oily at all in this instance. The curls fell flat by day two and no amount of zhooshing would fix the way it sat on my scalp. The ends were tangled like steel wool and the knots started quite high up. Basically, I had to wash it again on day two because it looked and felt terrible. I washed it with shampoo and my usual Shea Moisture conditioner and the problem went away.
Verdict
I didn’t try it again after attempt three because I don’t want that to happen again. I probably will use it here and there, but only because I don’t want to waste it, and not on consecutive washes. Just because this did not work for me in the end, doesn’t mean it won’t work for you — it does have thousands of great reviews. My hair is very temperamental and I think that is partly to blame.
However, what I really struggle to understand is the cost.
Without the 10% subscription discount, the 8oz package costs AU$69, the 20oz package costs $155, and the 32oz package costs $236. I imagine it’s priced that way because it’s supposed to replace two other products — maybe that’s the amount you’d spend on shampoo, conditioner and stylers combined. But if the cost works out to be the same, what’s the point in replacing three products with one? Unless, of course, New Wash really worked for you and the results were significantly better than the products you would normally use.
I just feel, for that price, you’d want it to work miracles on your hair, walk the dog and do the dishes. If you had long and thick hair that required a lot of product, you’d spend a fortune.
I should say, there is is a $20 trial kit that I couldn’t access because I’m in Australia. I tested out a few countries on the website, including New Zealand, Canada, the UK, and various places in Europe and it appears this very affordable trial kit is only available for US customers…even though Hairstory ships to 34 other countries. If the trial was available to me, I definitely would have chosen it rather than a full-size package.