The beauty industry is saturated with sponsored content, paid influencers, and manufactured reviews. We cut through the marketing hype to provide honest, independent product testing that helps you make informed purchasing decisions.

Independently tested

Every product is purchased and tested by our team. No freebies, no sponsorships, no strings attached.

Honest reviews

We tell you what works and what doesn't, backed by real-world testing across different conditions.

Ethical standards

All reviewed products meet our cruelty-free and safety criteria before we recommend them.

Value focused

Reviews organized by price point so you can shop within your budget and find the best value.

Our Mission…

To provide unbiased beauty product reviews that help you navigate an overwhelming market with confidence.

The Problem

The beauty industry spends billions on marketing designed to convince you that every product is revolutionary. Social media influencers promote products they receive for free, often without disclosing financial relationships with brands.

Even review websites can be compromised by affiliate commissions and sponsored placements. Finding genuine, trustworthy product information has become nearly impossible.

You deserve transparent, honest guidance that puts your interests first.

Our Solution

Every product on the site is tested first.

Our reviews are based on rest testing. We test products the way you would actually use them.

When something doesn't work, we say so. When we discover something exceptional, we share it immediately. Our only loyalty is to you, the reader.

Independently tested

Every product is purchased and tested by our team. No freebies, no sponsorships, no strings attached.

Honest reviews

We tell you what works and what doesn't, backed by real-world testing across different conditions.

Ethical standards

All reviewed products meet our cruelty-free and safety criteria before we recommend them.

Value focused

Reviews organized by price point so you can shop within your budget and find the best value.

Review Criteria

Every product we review is evaluated against these key standards

Does it do what it promises to do?

If a product doesn't meet this basic standard, it's not worth your time.

Is it cruelty free?

Because we can't be our best selves when another life has suffered for the cause.

Is it safe?

We're in this for a good time and a long time.

Is it value for money?

It might be the best product ever, but paying a lot of money for a tiny amount is never going to fly.

Want me to try a new product?

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